Budtenders are the social networkers, customer service representatives and the teachers. Budtenders are knowledgeable in the cannabis craft and are serviceable to clients. Clients are patients who have been prescribed marijuana by their doctors, and they go to the dispensary to purchase their medicine. Budtenders establish relationships with these clients so that they keep going back to the dispensary. They ask the client questions and listen to how they feel and what they want. Then, they make a decision according to what strain is best for the client’s individual needs. The budtender is the main sales rep on the floor, he is the educator and the cannabis botanist. – Jenn Villareal pictured
